Steve Jobs Dead at Age 56

Steve Jobs shows off iPhone 4 at the 2010 Worl...

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What a way to start my new blog post a day in the month of October.

Opened up my computer this evening to discover the news that Apples’  Steve Jobs is dead at the age of 56.  While we all acknowledge that he did great things with computers and that he will be remembered for just as long as his inventions,( iphone, ipad, ipod) etc. will last, it struck me that here was another person struck down in their 50’s.

What is it about the 50’s that is so devastating?  My own sister died at age 56, our late Prime Minister died at age 52 as did a cousin and a close friend of mine, all with some form of cancer precipitating the demise.

At one time I thought there must be some kind of experiment that took place  fifty odd years ago and now the results of it are showing up with all these people dying.  I know it’s far fetched but how many people do you know who have died from some form of cancer in their fifties?

Maybe this would be a good base for a story to go with the write a novel in the month of November!

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I’m Posting every day in October!

I’ve decided I want to blog more. Rather than just thinking about        doing it, I’m starting right now.  I will be posting on this blog once a        day for what’s left of October 2011.

I know it won’t be easy, but it might be fun, inspiring, awesome and wonderful. Therefore I’m promising to make use of The Daily Post,        and the community of other bloggers with similar goals, to help me   along the way, including asking for help when I need it and encouraging others when I can.

If you already read my blog, I hope you’ll encourage me with comments and likes, and good will along the way.

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Text Message Marketing Etiquette:5 SMS Marketing Tips

Texting on a keyboard phone

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What do you use your mobile phone for?  That may seem like an odd question but in fact these days there are more things to do with a mobile phone other than make phone calls.  In fact, more people are using their phones to send text messages than to make calls.
From the youngest child to the oldest granny have a cell phone these days, and more and more business people are beginning to realise the marketing potential of these little gadgets and developing marketing strategies to reach  potential customers using amongst other things  SMS text message marketing.
Because this type of marketing gets into the hands of your potential customer instantaneously to be effective you have to be careful about how you use it.   Similar to other marketing strategies, mobile marketing also needs to be thoroughly planned out in order to get the best return on your investment. The way you use SMS text marketing in your business greatly impacts the outcome of your goals.
The creativity which you put into the mobile promotion of your business affects the amount of attention you will get from people and the overall response rate to your services and products.
The following are a few SMS Text Message Marketing etiquette tips that will help:
1.Be straightforward
Get to the point.  If you want the person to take a certain course of action then tell them plainly that is what you want them to do and there is a good chance that they will do it. Not giving precise instruction will only confuse the  customer and lead to frustration.
2.Use proper language
Language is one most important aspects of effective communication. Do not use offensive and foul words in relaying SMS promotion. Choose your words carefully.

3.Be honest
Keep your text messages 100% honest. Don’t use exaggerated claims or out-right “untruths” when using SMS text message marketing. The last thing you want is a bad reputation for your business.
4.Be polite and courteous                                                                                                                                                    When people are pleased with the way you interact with them via text messaging, they will stay on your list a lot longer.  Once you have your customers you should aim to keep them by always being courteous and polite in you interactions.

5.Provide free information

Author: Redvers. Two "welcome" messa...

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Every now and then, send your list some free tips or access to free information that they would find useful. You’d be surprised at the level of customer-loyalty that is created just by giving out free information.

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Text Message Marketing:Why you need to mobilize your business today

 One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelming popularity of  cell phones, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.

There are a number of different marketing techniques and strategies that businesses can use to help increase their profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS (Short Message Service) text message marketing, and QR (Quick Response) codes.

Here are a few reasons why businesses should be embracing mobile marketing:

  1. Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.

  2. There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.

  3. Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.

  4. Barbadians today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.

  5. In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.

  6. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.

  7. According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!

These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.

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Mobile Marketing: A business owners new best friend

A big key to small business success is connecting with customers.  A trend that is slowly gaining momentum is mobile marketing, things like listing your business on a location based website or using text messages to tell customers about deals.  Network Solutions surveyed 3000 small businesses over the last three years and found that while awareness is high, usage is still low.  Most small businesses are weary of taking that jump, they believe that it’s ahead of its time and too cutting edge for their business.

While the number of small businesses using mobile marketing is currently low the Network Solutions survey found that number is expected to double within the next two years.

Yeptex is ahead of the curve and has come up with a unique way to integrate local mobile marketing for small businesses.  At the present Yeptex is only available in the US market but the same principle can be applied to other countries using text message providers like Magic and

Small businesses promote Yeptex in their store or website with signs that display a short code that encourages customers to join their mobile club.

Small businesses can create programs that are instantly delivered to customers including special discounts, giveaways and (the most popular) freebies.

With the potential of mobile marketing we see the typical local small business 3-5 years from now using smart phone applications, local web, text messaging and location based services like Four Square to instantly communicate with their customers in ways that email and yellow pages just cannot do.

 

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New Text Message Marketing Services for Local Businesses

JubilantWeb.com, a Westchester and Dutchess, NY based web design and marketing agency, is launching a new service in order to help local business increase revenue via mobile marketing. “With more than 215 million cell phone users in the United States and nearly every sent text message being read, mobile marketing creates a powerful opportunity for local businesses to interact with potential and existing customers,” says Ann Dowdle VP of Marketing at JubilantWeb.com.

The mobile marketing campaigns help clients increase sales by sending text coupons and text messages to existing customers and increasing sales opportunities. JubilantWeb manages campaigns consisting of small to massive lists of phone numbers similar to email marketing. People respond to text messages with higher conversion rates, and it seems as though people would rather text message then actually speak on the phone!

Additionally to new mobile marketing services JubilantWeb.com offers custom management systems and e-commerce services along with SEO (search engine Optimization).

About Jubilant Web: Is a Marketing and SEO Company with offices in Westchester NY and Dutchess county New York provide custom web marketing , Custom Website Design and SEO Marketing Services

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What increased competition among search engines means for mobile marketers

The competition between the various search engines will grow more intense, as mobile search continues to grow at a rapid pace, which is why it is making it increasingly important for mobile marketers to think more broadly.

Many experts believe that Microsoft’s Bing and Yahoo will increase their mobile search market share. And, as mobile search grows exponentially, marketers will need to rethink their search engine marketing (SEM) strategy and consider a different approach to mobile search.

“The growth in online search was initially gated by both PC access and Internet access penetration,” said Jonathan Tom, group manager of global trade marketing, mobile, local and commerce at Microsoft Advertising, Redmond, WA.

“Adoption of mobile devices is happening faster than that of the PC, and the device is already an always-on device,” he said. “We think mobile will grow at an accelerated pace relative to the growth trajectory of online search.”

Mobile search provides a great opportunity for marketers. Many should take advantage of smartphone capabilities such as GPS and voice and image-recognition technology and incorporate those into their multichannel marketing efforts.

“It’s really exciting to see how quickly mobile search is growing, overall,” said Michael Slinger, director of mobile ads at Google, Mountain View, CA. “Worldwide, mobile search experienced a 2.3 times growth between the fourth quarter in 2009 and fourth quarter in 2010 and over the past two years, we’ve grown five times.

“Searches on smartphones and tablets have increased by four times in the last year alone,” he said. “Marketers need to recognize that mobile is unique and optimize their campaigns accordingly.

“We’ve found that when advertisers run a mobile-specific campaign, they experience, on average, an 11.5 percent increase in mobile click through rates compared to their mobile click through rates on a hybrid campaign that runs both on desktop and mobile.

According to Mr. Slinger, another important tactic is to ensure that marketers have a mobile-optimized landing page.

“We’ve found that 79 percent of Google’s large advertisers don’t have mobile-optimized landing pages, so there’s plenty of room for improvement there,” Mr. Slinger said.

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